西南交通大学希望学院专升本市场营销专业|报考|专业介绍|学费|对口专业

西南交通大学希望学院是经国家教育部批准、由首批进入“双一流”建设的百年名校——西南交通大学按照高标准、高起点的要求创办、以轨道交通特色立校的一所全日制工科类普通本科高等院校。学院设有轨道交通学院、土木工程学院、商学院、外语系、基础部、思政部等教学单位，开办本专科专业50个，面向全国13个省市招生，现有在校学生25000余人。

学院弘扬“明德励志、务实创新、竢实扬华、自强不息”的精神，坚持“以人为本、学生第一”的办学理念，坚持“以人为本，以学生为中心，把每个学生培养成才”的办学宗旨，坚持“质量立校、特色强校、人才兴校”的办学战略，在不断提高教育教学水平的基础上，全面打造“双师双能型”教师队伍，全面推进“宽基础、多口径、强能力、高素质”为特征的“现场工程师”应用型人才培养。

学院坚持“立足西部，面向全国，以市场需求为导向，建设应用技术型大学，打造国内一流的独立本科院校”的发展定位，坚持以轨道交通为特色学科，土木工程为支撑学科，以商科类专业为延伸学科的发展观，充分利用西南交通大学的师资优势、专业优势和行业背景，依托西南交通大学国家特色专业、省级特色专业、国家级、省级实验教学示范中心和校外实习实训基地，不断完善教学计划，优化课程体系和教学内容，加强实践教学环节，建成涵盖轨道交通、土木工程以及商学相关专业的现代化理实一体化实验实训中心。坚持凝聚特色、彰显亮点、兼顾发展，强化与成都铁路局、成都地铁、中铁八局、希望集团、京东商贸等企业在人才培养方面的合作和交流，注重提升学生的专业技能和创新能力，切实做好应用型人才的培养。学院积极开展国际教育合作，为报读我院学生提供便捷的出国留学途径，并已纳入英国、马来西亚、泰国、白俄罗斯、西班牙等国家国际联合培养体系，努力为国家培养具有国际竞争能力的高素质专业技术人才。

学院积极拓展“全方位”“全过程”的校企合作，通过订单培养、“3+1”、“2+1”等模式，先后与成都现代有轨电车、成都铁路局、中铁建大桥工程局集团、京东商贸等多家企业合作，实现毕业生与企业的无缝对接。自2013年起，连续七届毕业生一次性就业率均保持在96%以上，名列全国同类院校前茅，学院办学受到社会、家长和学生的广泛认可。

2015年以来，希望学院按照国家教育改革的要求，立足“转型改革、创新发展”，积极进行应用型人才培养，作为四川省首批三所整体转型本科院校之一，现已步入国家教育改革的行列。

未来，希望学院将乘着“转型改革”之东风，在应用型人才培养的道路上乘风远航。我们相信，在紧紧围绕“中国制造2025”、“互联网+”“大众创业、万众创新”等国家战略的大背景下，在全院师生的共同努力下，希望学院必将焕发勃勃生机，必将赢得更大发展。

Southwest Jiaotong University Hope College ( hereinafter abbreviated as “Hope College”) is a full-time undergraduate college of engineering approved by Ministry of Education and found by Southwest Jiaotong University, the first batch of “Double-First Class” initiative, in accordance with the requirements of high standards. We have six teaching units in total such as School of Railway Transportation, School of Civil Engineering, School of Business, Department of Foreign Language, Department of Foundamental Courses, the Ideological and Political Theory Teaching Department, etc., and we offer 50 specialties for students from 13 provinces and municipalities in China. Currently, our full-time students number more than 20,000.

Our guiding principles are the “Four Mottos”, namely, cultivating the virtue and aspiration, pursuing pragmatic innovation, promoting the revitalization of nation, and striving to be stronger. In addition, we are passionate in our belief that we harness the humanity-centric strategy for talents nurturing. We remain committed to building a talent-intensive college upon high-quality and uniqueness. Our aim is to persistently nurture the inter-disciplinary applied personnel with high quality, multiple career options and strong capability. In doing so, we further advocate double-professionally-titled faculties and constant improvement of our teaching proficiency.

Our commitment for developing is to be “a national top-tier independent college of applied technology that builds upon the demand of markets by standing on the western China with a nationwide vision”. In doing so and to realize the modern integrated experimental training center covering the disciplines of rail transit, civil engineering and business, we will unremittingly optimize our teaching plans, course system and teaching contexts, consolidating our practical teaching section. With rail transit as the core discipline, civil engineering as the supporting and business disciplines as extension, our developing philosophy has given the priority to multi-discipline development. As an independent institute built on the glorious legacy of Southwest Jiaotong University and employing her education resources, we adhere to make innovative joint endeavor for disciplinary development with her national and provincial featured disciplines, national and provincial experimental teaching demonstration centers, together with off-campus bases for training and interning. We stay focused on the path of unique development, and strengthen the cooperation with Chengdu Metro, JD.com. Inc., and Hope Group, enhancing students’ professional skills and innovation ability, therefore, the solid cultivation on applied personnel is central to our purpose. In the meantime, we have made proactive cooperation on international education. Up till now, Vistula University, Poland, and us are working in partnership to provide our students with the convenient approach of overseas studying. We will maintain our long-standing commitment to foster high-quality professional and technical personnel with international competitiveness.

Proactively, we work closely with industries in all round. We have built partnerships with several enterprises like Chengdu Metro Co., LTD., Chengdu Modern Tram Co., LTD., and Bridge Engineering Bureau of China Railway Construction Group, etc., achieving the direct connection between graduates and enterprises through multiple talent nurturing plans. Since 2013 we have ranked top among the same type of institutes, scoring 96 percentage and above of the first employment rates for the last five years, which makes us reputed among students, parents and society.

Since 2015, Hope College has proactively carried out the new education policy of applied talent training in accordance with the requirements of the national education reform and based on the advocation of “Transformation and Reform, Innovation and Development”. Therefore, as one of the first three overall transforming undergraduate institutes in Sichuan province, we have stepped into the ranks of the national education reform.

Going forward, we will harness the benefits from the educational "Transformation and Reform" and facilitate applied talent training. Amidst national strategies such as “Made in China 2025”, “Internet Plus”, “Mass Entrepreneurship and Innovation”, etc. and with the joint efforts of our stuff and students, we believe that we will only be able to reach our potential in teaching and research and, therefore, have genuine vitality and greater prospect, if we operate in accordance with these principles.

学院座落于素有“金玉满堂”、“天府花园水城”之美誉的历史文化名城——成都市金堂县，与四川师范大学文理学院、四川西南航空专修学院、民办天一学院为邻。金堂县处于成渝经济圈、成德绵经济带的主轴线上，成都半小时经济圈内，交通方便快捷。

学院高度重视大学生就业工作，把大学生就业出口问题视为学院办学发展的生命线，更是一项民生工程。在大学生就业竞争日益激烈的当下，构建了“职业规划教育+就业指导教育+搭建就业平台”的工作体系和“学院+就业处+系部”的工作模式，全面实施“一把手”工程，积极整合学院和系部的力量，形成一级抓一级、层层抓落实的工作责任机制。在就业指导上实施全程化、全员化、立体化的就业服务网络，落实仪表仪态、求职简历、面试技巧“就业准备三过关”措施，确保每位毕业生做好求职准备。同时加强校企合作，搭建就业平台，促进毕业生顺利就业。

从2013年起，连续七届毕业生就业率保持在96%以上。在更难就业季的2015年，希望学院毕业生一次性就业率达96.86%（就业对口率达85%以上），其中铁道机车车辆、物流工程、工程监理、市场营销等专业就业率达到100%，就业质量也稳中有升。高质量的毕业生就业是社会用人单位对我院办学最大的肯定，也使我们信心满怀，敞开双臂，拥抱即将步入大学校园的您。

1）勤工助学

为家庭经济困难学生设立了大量的勤工助学岗位，组织其参加勤工助学活动。这项活动不仅有利于学生德、智、体、美全面发展，而且可以使学生通过参加劳动取得相应报酬。这是对广大学生、特别是家庭经济困难学生的有效资助方式，是对其安心完成学业的有力支持。

2）绿色通道

学院专门设立“绿色通道”办理点，为家庭经济特别困难的新生当场解决诸多特殊困难。为暂时无法筹措到学费的新生办理“缓交学费申请书”，新生凭“缓交学费申请书”即可报到、注册。

我院承认各省市招办规定的加分政策。